Writing Samples
Media Advisory Levain
Example of traditional media alert inviting media to cover and attend a consumer-facing event at the Levain Bakery in Georgetown for Valentine’s Day.
PR Case Study Cera Ve
Case Study analysis on Michael Cera’s campaign for Cera Ve
Op-Ed
Example writing piece. Using a relevant news hook, an Op-Ed on a timely issue.
Press Release Levain
Example of a Press Release for Levain Bakery in Georgetown
Reverse Engineering - Bad Bunny’s PR campaign
Breaking down & analyzing Bad Bunny's rise to the top music charts through a PR lens.
Community Engagement Campaign Pitch Nestle
Deliverable for Nestle on their Nestle Needs You Campaign
PRSSA Insider Newsletter
Bi-Weekly Newsletter for the AU PRSSA chapter.
Crisis Communication Plan NPR
Mock Crisis Plan for NPR regarding the recent cut of Federal Funds.